Qualified contractor leads
A participating contractor or lead partner may pay when a homeowner explicitly submits a project or service request. Payment does not make a contractor verified, preferred or higher-ranked.
COMMERCIAL TRANSPARENCY
Revenue never buys a conclusion.
CoolCompare can earn money from opted-in contractor leads, clearly separated ads and disclosed affiliate referrals. None can purchase rankings, verification or favorable editorial treatment.
THE MODEL
How the site can be funded.
Editorial and calculation rules are maintained independently from commercial relationships.
Clearly separated advertising
Eligible substantive pages may display advertising. Advertisers do not approve our calculators, methodology, coverage decisions or editorial conclusions.
Affiliate referrals
We may earn a commission after a clearly disclosed retailer or service link. Payment never creates a product score or recommendation.
Future professional tools
Contractors may later pay for workspace or profile tools. Paid access will not substitute for license, insurance, scope or consumer verification.
OUR PROMISE
Read editorial policy →No pay-to-rank. No fake local prices. No guaranteed savings.
Sponsored relationships are disclosed near the action. Source type, assumptions and uncertainty remain visible.